Interview with Dan Seddon – Framestore
Dan Seddon is currently the head of 3D commercials at Framestore CFC in London. He kindly spoke to us about his journey to his current role and various projects he’s worked on.
Dan Seddon is currently the head of 3D commercials at Framestore CFC in London. He kindly spoke to us about his journey to his current role and various projects he’s worked on.

Jordi Bares is the joint head of 3D and a VFX Supervisor at the Mill in London. Recently the Mill decided to use Houdini on a new Guinness commercial, and Jordi was kind enough to talk to us about the decision and what he thinks of Houdini and it’s future at the Mill.
Take a look at the commercial here (click on the Guinness link) and then come back to read the interview and see some making of clips.